About Us
Our Promise
At Gurly, we’re not just building a brand — we’re creating a lifestyle filled with sparkle, softness, and self-love. Every product we bring to life is made with care, style, and a sprinkle of magic — just for you.
From our cozy hoodies to our dreamy accessories, we promise to deliver quality, comfort, and cuteness in every package. Whether you’re treating yourself or gifting someone special, our goal is to make you feel seen, loved, and so celebrated.
Because you deserve nothing less than the prettiest things — always.
Not Built by Her. Built for Her.
We know—most people assume a brand this soft, sparkly, and sentimental had to be started by a gurly. But surprise… it wasn’t! But instead It was started for them. By someone who was raised by the most beautiful, strong, and inspiring women—and wanted to give that magic back.
the Gurly birth
Everyone Thinks It’s Her
Not born in a boardroom, but at home. I grew up surrounded by my mom and three sisters—the women who unknowingly taught me how to find magic in the little things. Yes you’d have thought a gurl made this. And honestly, she kind of did—through me. Gurly is my way of saying “thank you” and turning that love into something forever.
behind the scenes
The Sparkle I Saw
They loved everything Gurly—the cute, the sparkly, the emotional, the funny. From pink scrunchies and thoughtful gifts to inside jokes and midnight heart-to-hearts... I noticed how their eyes lit up at things that were pretty, thoughtful, and made just for them.
forever yours
Why Gurly Exists
That’s when I knew: I wanted to build something for them. Like bring all the gurlies together, connecting, complementing and conquering. Gurly is my love letter to you, to the gurls who shaped me—and now, it’s for every gurl who deserves to feel seen, spoiled, and celebrated. Soft. Sweet. Playful. Powerful. That’s Gurly.
From the Founder
I wanted to create a space where every girl could feel seen, loved, and valued — a place where she can express herself freely, find her vibe, and wear her dreams. At the end of the day, it’s about how you feel right? Gurly was born from the idea of giving the gurlies a place where they could embrace their individuality and celebrate all the beautiful contradictions that make them who they are. (we love you!)
I noticed how their eyes lit up at things that were pretty, thoughtful, and made just for them. That’s when I knew — I wanted to create something that would make every gurly feel the same joy and comfort.
I’m passionate about creating products that make you feel comfortable, confident, and effortlessly beautiful, no matter where you are. Our designs are a reflection of the gurls who are ready to live their truth, own their journey, and feel comfortable every step of the way. Gurly is for every gurlies — your space to belong, express, shine and SLAY!